Our History

Starting as a small watch shop tucked away in a little street in Hong Kong back in 1994, 32° Watches slowly but steadily grew into the site you see here today, offering authentic designer watches at prices lower than MSRP. How do we do it?

What are you really paying for?

Sales team

Management team

Support staff

Logistics team
and more

($$$)

Boutique at shopping mall

($$$)

Manufaturer’s Warranty

=

Retail Markup (MSRP)

($$$$$)

Marketing team

Paid advertising

Signages

Billboards

($$$)

MSRP
$499

Small family-run business

1 cat

2 hamsters

Small shop in HK

In-house warranty

=

Free of pricing restrictions

Social media advertising

Word of mouth

Regular customers

32°Watches
$250

What are you really paying for?

Sales team

Management team

Support staff

Logistics team
and more

($$$)

Small family-run business

1 cat

2 hamsters

Boutique at shopping mall

($$$)

Small shop in HK

Manufaturer’s Warranty

=

Retail Markup (MSRP)

($$$$$)

In-house warranty

=

Free of pricing restrictions

Marketing team

Paid advertising

Signages

Billboards

($$$)

Social media advertising

Word of mouth

Regular customers

MSRP
$499
32°Watches
$250
★ Our reviews

Let customers speak for us

111 reviews
87%
(97)
9%
(10)
4%
(4)
0%
(0)
0%
(0)
Exceptional quality

This watch just oozes quality. Upon picking it up the weight and solid feel is par with anything coming from Switzerland. Keeps time accurately month after month. Every time I wear it I watch people's eyes dart to it and then longingly hold a gaze. ( makes me feel like I have a Hooters girl on my arm. In short this watch will be around for a long long time. Dosent show wear. Definitely a winner

Most beautiful watch ever made!

I'm very happy with my watch. It's gorgeous and is in perfect condition! Thank you so much. I thought I would not be able to find it as the Skagen site no longer sells it but I'm so happy we could buy it through your site.

Ladies armoni watch

Great watch recommend the experience great people to deal with

Mini Darci Crystal Pave Dial Stainless Steel Ladies Watch

The watch is great but the lack of communication is not so good