Our History

Starting as a small watch shop tucked away in a little street in Hong Kong back in 1994, 32° Watches slowly but steadily grew into the site you see here today, offering authentic designer watches at prices lower than MSRP. How do we do it?

What are you really paying for?

Sales team

Management team

Support staff

Logistics team
and more

($$$)

Boutique at shopping mall

($$$)

Manufaturer’s Warranty

=

Retail Markup (MSRP)

($$$$$)

Marketing team

Paid advertising

Signages

Billboards

($$$)

MSRP
$499

Small family-run business

1 cat

2 hamsters

Small shop in HK

In-house warranty

=

Free of pricing restrictions

Social media advertising

Word of mouth

Regular customers

32°Watches
$250

What are you really paying for?

Sales team

Management team

Support staff

Logistics team
and more

($$$)

Small family-run business

1 cat

2 hamsters

Boutique at shopping mall

($$$)

Small shop in HK

Manufaturer’s Warranty

=

Retail Markup (MSRP)

($$$$$)

In-house warranty

=

Free of pricing restrictions

Marketing team

Paid advertising

Signages

Billboards

($$$)

Social media advertising

Word of mouth

Regular customers

MSRP
$499
32°Watches
$250
★ Our reviews

Let customers speak for us

61 reviews
89%
(54)
11%
(7)
0%
(0)
0%
(0)
0%
(0)
Watch purchase

Initial delay with dispatch however more than happy with service and follow up action.
Happy to recommend to friends

Machine Flight Chronograph Brown Dial Men's Watch

Perfect

It was for my eldest sons 30th, it couldn’t have been so beautifull, with incredible price, thank you

Crystalline Rose Gold-tone Bracelet Ladies Watch

Emporio Sport Chronograph Blue Dial Men's Watch