About 32° Watches

Our history

Starting as a small watch shop tucked away in a little street in Hong Kong back in 1994, 32° Watches slowly but steadily grew a loyal customer base by basing our business on exceptional service and competitive prices. Orders grew to a point where we were getting watches direct from distributors at wholesale prices, and we needed to have a service centre where customers could get their watches serviced or repaired on the spot, without going through the hassle of needing us to send the watches back to the manufacturers for repairs.

That was when we realised that a manufacturer's warranty was a white elephant we didn't need. By doing away with offering a manufacturer's warranty, we were not bound by manufacturer's suggested retail prices (MSRP), and could offer much more competitive prices for our valued customers, while providing the same, if not better, customer service.

This business model has served us and our customers well, and the result is what you see on our site today. We may have grown to be one of the largest designer watch dealers around, but at heart, we will always be that small shop in the corner where customers are more than just customers. To us, every customer is treated like part of a big family, and your support is the reason we exist. So on behalf on all of us at 32° Watches,

Welcome to the family.

Love,
Kelvin Lee
Founder, 32° Watches

★ Our reviews

Let customers speak for us

108 reviews
87%
(94)
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Ladies armoni watch

Great watch recommend the experience great people to deal with

Mini Darci Crystal Pave Dial Stainless Steel Ladies Watch

The watch is great but the lack of communication is not so good

Perfect

I’ve been looking for this watch for years, I had one before and it was lost. I was very happy to find it again on 32 Watches. It arrived quickly, tracking was very clear and the watch is as beautiful as I remember. Thank you!

Fantastic service

Very happy with the service from 32 Watches. Product arrived quickly and in perfect condition. I was kept up to date throughout the shipping process. Would highly recommend.
Adam